Here at Monkey Brew, we believe that by simply sipping on your morning brew, you can be doing your part to help the planet.
Our commitment to you is that for every kilogram of coffee you buy, we plant one native tree in Australia. This helps to rehabilitate forests, provide habitats to native wildlife, and absorb greenhouse gasses.
Our goal is to plant 100,000 native trees, in Australia, by 2025.
We've always wanted to have a positive impact on the world, who doesn't? And as humans we know that our impact on the planet, whether intentional or not, has caused parts of our environment to suffer.
Now, we’ve decided to do something about it.
Monkey Brew has partnered with ReForest Now, a reputable non-for-profit based on the New South Wales North Coast, who work to rehabilitate Australian forests. Their work helps to provide habitat for vulnerable, native wildlife and leads to a positive benefit on the planet through carbon sequestration (taking carbon out of the atmosphere).
That's a great question, well trees are the just so amazing for us and our planet! Not only do native trees provide valuable habitat for around 80% of Australia's terrestrial biodiversity, they also help to clean the air we breathe, prevent soil erosion, and filter the water we drink.
The planting of trees also helps us to directly offset the impact our business has on the planet. While we are working to ensure our operations are as environmentally friendly as possible, we see the planting of native trees as just another way for us to do our part.
How on earth does a coffee company plant trees? Well we get some experts to help! That's where ReForest Now comes in. ReForest Now are experts in planting trees to maximise survivability and positive impact.
So how do they do it? Well, like any good project, the process starts by researching the area, what's caused the current situation and what types of trees would best help rehabilitate the area. They then grow these trees in their greenhouses, meaning by the time of planting they’re capable of surviving on their own, with the time of year chosen to ensure the trees are given the best chance of survival.
Then it's planting time! The ReForest team and many volunteers plant each tree by hand with an impact report created to show just how important the trees are to not just the area, but Australia and the world. We'll be sharing these reports for the projects that we are a part of.